MailFrontier Expands Channel Partner Program and Sets Course for Aggressive Market Growth
Bolsters Executive Team, Increases Partnerships and Enhances Program Benefits

Palo Alto, Calif. – November 3, 2004 – MailFrontier™, a pioneer in email security and leading provider of anti-spam and anti-phishing solutions, today announced several moves marking the expansion of its channel partner program. With email threats on the rise, business communication is increasingly being compromised – from both a financial and productivity perspective. The award-winning MailFrontier Gateway product portfolio provides comprehensive protection against spam, phishing, viruses, directory harvest attacks, and email policy violations for large enterprises, as well as small and medium businesses.  The strength of MailFrontier’s product portfolio is the key to the success of the company’s growing channel program.

Leading the charge is Bobbi Frioli who recently joined MailFrontier’s executive team as vice president of channel sales. Frioli has been instrumental in expanding and developing enterprise software companies, primarily via indirect channels, both domestically and internationally. Prior to joining MailFrontier, Frioli was vice president of sales and alliances at Clearswift where she was responsible for the Americas. She has held several channel posts at companies including Epicentric (now Vignette), Autonomy and Shaman Corporation.

“Bobbi brings new force to the team with a long history of channel expertise,” said Ed McGinnis, senior vice president of worldwide sales at MailFrontier. “MailFrontier’s channel partners have closed numerous deals in the past two quarters, which attests not only to the strength of our product portfolio, but to the solid relationships we’ve established with our channel partners. With Bobbi on board, leading a strong channel sales team, we’re firmly positioned to leverage the partnerships that make channel programs successful.”

• “It’s all about meeting the bottom-line in our business and MailFrontier’s Channel Program is tailored so that we can meet our goals,” said Michelle Drolet, founder and CEO, Conqwest. “We did extensive research in our evaluation of anti-spam vendors and selected to work with MailFrontier because of its strong product offering. MailFrontier’s leading technology coupled with an enticing Channel Program equals success.”

• “The enhanced benefits of MailFrontier’s Channel Program have delivered significant value to our sales process,” said Tommy Morris, General Manager, eLinear Solutions. “We’re pleased with the benefits extended by MailFrontier because they understand our bottom-line.” 

• “As a leader in email security and privacy implementation, our job is much easier when we work with best-of-breed leaders in the field,” said Dave Parkhill, CEO, Network Effects. “The strength of MailFrontier’s product portfolio is resonating with our customers. Its ease-of-use and low administration cost are key differentiators because our customers can now focus on other pressing issues.” 

• “MailFrontier’s market approach is clearly channel-centric,” said Pam Sanders, vice president of marketing at Vigilar. “Customers rely on Vigilar as a trusted security partner and compliance advisor and we need technology partners that we can trust to deliver cutting-edge security products that help our customers. We want partners who will come to the table ready to create joint goals together and a plan to attain those goals.  MailFrontier’s approach to the channel supports that and they look to Vigilar as one of their premier partners.”  

Global Channel Program Defines Success
MailFrontier’s global channel program is intended for VARs, system integrators, corporate resellers and other distributors that are selectively focused on the enterprise messaging and security solutions space. MailFrontier is investing heavily in its channel program to provide a solid foundation for partners and to ensure their success. The channel program includes many benefits:

• Free Training and Certification. Free training program includes internal use demonstration software for messaging security and MailFrontier product training programs.
• Technical Support. Certified channel partner engineers have direct access to MailFrontier support to report problems. Partners also have direct access to online technical resources.
• Sales and Marketing Support. Support includes a dedicated channel resource team, marketing collateral and sales tools, product launch kits, trial license keys, lead generation programs, customer opportunity registration and access to the MailFrontier Partner Resource Center. MailFrontier also maintains a Marketing Development Fund (MDF) and co-invests in partner activities.
• Aggressive Discounts. MailFrontier employs an aggressive discount and renewal discount structure for partners ranging from 15-35 percent.

There are two MailFrontier channel program categories, associate partner and premier partner, which are based on revenue commitments. Each progressive program level offers additional benefits, including increased margin and specialized lead generation programs.

About MailFrontier
MailFrontier is a leading provider of email security solutions that stop unwanted email by protecting enterprises from the growing number of dangerous and costly email threats while giving them the ability to anticipate and stop new threats as they emerge. MailFrontier offers a comprehensive defense against all known email threats, including spam, viruses, phishing, blended threats and other attacks, such as directory harvest attacks. The company has more than 750 customers, including Peet’s Coffee & Tea, Pier 1 Imports, PNM Resources, San Francisco Giants and Wyndham International. Founded in February 2002, MailFrontier is headquartered in Palo Alto, California. For additional information, go to www.mailfrontier.com.

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